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Of retail Inteet ventures. Failures come with thousands of various stories, but effective Web businesses share certain similarities. In its report, "Successful the Online Consumer two.: Changing Traffic into Profitable Relationships," a study of 3000 online consumers, the Boston Consulting Team (BCG) finds there are customer and purchaser ratios that wiing Net companies share in typical. The report advises Inteet retailers to deal with 5 essential benchmarks that assist determine whether your website is expanding in the right direction. Once a retailer gets these numbers shifting in a wholesome direction, it can begin its road to profits. Visitortobuyer conversion ratesTraffic, measured by the quantity distinctive visitorsThe proportion of repeat customersOrders for each customerRatio of repeatorder revenue to firsttime revenue The numbers above will differ wildly from retailer to retailer, but figures created by businesses that attain profitability adhere to a good patte. "Converting visitors into profitable customer relationships is a problem outlet ugg online couple of online retailers have mastered," said Peter Stanger, Boston Consulting Group's vice president and leader of the company's BusinesstoConsumer Topic Region. "A company design that is based on spending $100 to acquire a customer who locations a $fifty order and ugg outlet online by no means retus to the website is destined to fail." The online viewers is definitely prepared to support businesses that their Net business correct. By early 2001, the on-line buying population experienced reached 68 million. They spent their bucks in more classes than they did just one year previously, and they are optimistic about their long term of their online spending. 1 in 5 expects to move at least half of his or her spending online in every of six major classes over the next year. These include leisure travel, occasion tickets, songs and video clip, computer software program, books, and computer components. Yet many of the retailers attempting to provide these keen purchasers fall woefully brief of retail stivali ugg outlet competence. BCG discovered that eleven % of consumers reported ugg outlet italia purchasing and outlet ugg italia paying for a product they never received in 2000, double the 1999 price. Forty 1 percent reported they had stopped shopping at a website because of a purchasing failure. These experiences have a direct impact on the quantity of cash customers are prepared to invest online. BCG found that the least happy customers invested an typical of $428 online over the past twelve months, while the most happy customers spend $673. "Today's on-line consumers are more technologically savvy, much more impatient and most importantly, want to spend much more of their shopping dollars on-line than they ever have before," states Michael Silverstein, senior vice president and inteational chief of BCG's Consumer Practice group. "Unfortunately, online merchants haven't stored tempo. Consumer enthusiasm for the online chael is expanding quicker than on-line retailers' abilities. Elusive eaings will happen when the online retailers get the profit equasion right." The BCG report finds that some classes are performing a much better job of fulfilling customers than others. The books and healthandbeauty categories stand out